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Videnskabelig artikel

Soccer Attendees Preferences for Facilities at Fionia Park Stadium

An Application of The Discrete Choice Experiment
The discrete choice experiment (DCE) is introduced in sports economics by empirically investigating soccer attendees' preferences for facilities at a soccer stadium in Denmark.
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Forfattere: Line Bjørnskov Pedersen, Astrid Kiil og Trine Kjær
Udgivet: April 2011

Soccer Attendees Preferences for Facilities at Fionia Park Stadium

The appropriateness of the strategy of differentiating prices based on quality of opponents (A vs. B matches) is investigated. The results indicate that respondents are capable of understanding the exercise. The DCE is a useful and valid tool in assessing the strength of preferences for stadium facilities.

The study found positive preferences for the investigated facilities, except for the use of cheerleaders where the authors observed some heterogeneity.

Type: Videnskabelig artikel, Journal of Sports Economics, 12, 2: 179-199
Vidensområde: Økonomi og administration